Churches and startups might seem like opposites—but when it comes to innovation, they have more in common than you think.

We all have good intentions when creating church content, but extra effort has to be made to ensure it’s engaging and newcomer-friendly.

We get it—likes, shares, and comments feel great. But here’s the hard truth: social media is rented land. You don’t own your followers—Instagram, Facebook, and TikTok do. If those platforms change the rules (or disappear overnight), how will you reach your audience?

One of the biggest communication mistakes churches make? They only talk to the people already in the pews.

I once worked with a smaller congregation that had once been full of young families, a thriving children’s ministry, and a strong youth program. But over the decades, attendance declined, and the church’s demographic shifted—most of the weekly worshipers were now in their 60s, 70s, and 80s.

If your church website feels cluttered, inconsistent, or confusing, visitors won’t stick around long enough to find what they need. And you don't want to leave a newcomer scratching their head, right?

I found myself making the same design choices over and over, yet it never got easier. Nothing matched. Nothing built on each other. It was like throwing spaghetti at a wall and hoping something stuck—except in this case, the spaghetti was seven different fonts, neon colors, and random stock images.

Easter is a big day for churches—full of guests, celebration, and sometimes, a little chaos. Thoughtful communication and clear design can create a welcoming and calm experience for everyone. Here are seven key preparations to help your church get ready.

When it comes to branding, one big decision is whether to focus on a personal brand (YOU as the brand) or a business brand (a distinct company identity). Each approach has its perks, so let’s break it down!

Branding can feel tricky, but with a few adjustments, you can make sure your business is sending the right message and making a lasting impression. Here are some of the top branding mistakes and simple ways to avoid them!

Branding isn't just for businesses—it’s a game-changer for non-profits, especially when it comes to fundraising! A strong, consistent brand helps donors feel connected to your mission and builds trust, which translates to better fundraising results.

Creating a memorable and impactful design for your non-profit isn’t just about looking good; it’s about building trust, engagement, and loyalty among donors. A strong visual identity can make all the difference when it comes to long-term support.

A strong, consistent brand voice helps your non-profit connect, engage, and inspire action. Studies show that a clear brand voice can increase engagement by up to 33% (Lucidpress) and help build trust with your community. Here’s why tone matters—and how you can get started on creating one that resonates with your mission!

Refreshing your brand doesn’t mean changing everything. It’s about finding a balance that reflects growth and consistency!

Choosing the perfect colors for your brand is more than just picking what looks good; it’s about using color psychology to resonate with your target audience. Colors can inspire trust, excitement, calmness, and even appetite!