7 Ways to Prepare for Easter as a Church Communicator

Easter is a big day for churches—full of guests, celebration, and sometimes, a little chaos. Thoughtful communication and clear design can create a welcoming and calm experience for everyone. Here are seven key preparations to help your church get ready.

1. Make Navigation Easy for Guests

Help visitors feel comfortable from the moment they arrive by providing clear, well-placed signage for parking, entrances, restrooms, and kids’ check-in. Consider using greeters with easily identifiable badges or T-shirts to direct newcomers. Update your website with a simple "What to Expect" section so guests can plan ahead.

2. Plan an Invitation for Easter Guests to Return

Most visitors don’t return unless they feel personally invited. Set up an automated email thanking them for coming and inviting them to a post-Easter event, like a newcomer’s lunch or small group. Train volunteers to hand out connection cards and collect guest info for follow-up.

3. Use Design to Reduce Stress

Create easy-to-read bulletins, slides, and digital materials with clear schedules and instructions. Use consistent colors, fonts, and branding across all materials for a polished look. If you’re handing out worship guides, include a simple QR code linking to more details.

4. Follow Up with Christmas Eve Visitors

Reconnect with past visitors by sending a friendly email to those who attended Christmas Eve services. Include an engaging subject line, a warm message, and a direct RSVP link to your Holy Week and Easter services.

5. Optimize Online Worship & Engagement

Make sure your website, livestream, and digital platforms are fully functional and easy to navigate. Test your livestream setup, ensure captions are available, and post service times prominently on social media. Offer a virtual connection card for online visitors.

6. Perform an Accessibility Walk-Through

Walk through your building as if you were a first-time guest with mobility or sensory challenges. Check entrance ramps, seating arrangements, and sound clarity. If possible, offer printed or digital large-print bulletins and designate volunteers to assist guests with special needs.

7. Give Members the Tools to Invite Others

Encourage your congregation to invite friends by providing beautifully designed postcards, social media graphics, and text-friendly invite links. Organize an "Invite a Friend" Sunday before Easter to build momentum and excitement.

By preparing thoughtful communication and clear messaging, you create a calm, welcoming environment that helps people focus on faith—not logistics. Happy Easter prep! 🕊️

We’re Here to Support You!

Every Sunday is a mini Easter—so when do you find the time to plan for the actual Easter? We know it’s a lot, especially on top of your weekly responsibilities. If you need support with design, marketing, or communication strategy, we’re here to help. Book a design review to chat about how we can support you as we lead up to the biggest celebration of the church year!