Social Media is Rented Land

We get it—likes, shares, and comments feel great. But here’s the hard truth: social media is rented land. You don’t own your followers—Instagram, Facebook, and TikTok do. If those platforms change the rules (or disappear overnight), how will you reach your audience?

Build on your own land.

Instead of relying on social media alone, start building something you do own:

• Your website – This should be the hub for all of your important content.

• Your email list – Unlike social media, email isn’t controlled by an algorithm. If you want to stay connected, drive people to sign up for your newsletter.

Here’s a quick fix:
✅ Make It Easy to Link Back – Use ManyChat to make it easy for people to access links to your website and increase engagement. Have a clear call to action, like: “Comment ‘SERMON’ to get a link to this week's message.”

✅ Create a Weekly Invitation to Your Email List – Every week, post a simple message: "Want deeper connection? Get our best updates, resources, and encouragement straight to your inbox."

✅ Offer a Simple 5-Day Devotional – Create a short email series (e.g., “5 Days of Prayer for Your Family”). People sign up with their email to receive it—now you have a direct way to stay in touch!

Want a brand that works everywhere?

Sign up for a free design review today, and we’ll help you build a recognizable, lasting presence.