Building nabo’s Brand and Community-Driven Vision

We started working with nabo shortly after the app launched, shaping the brand’s identity and messaging. nabo—Danish for "neighbor"—is a platform that fosters community-driven sharing, making it easier for people to lend and borrow within their local networks. We’ve led all aspects of branding, social media, paid ads, marketing strategy, and messaging, as well as designed the VC deck. Our work has helped position nabo as a leader in the sharing economy, reinforcing its vision: to make community sharing the norm—reducing waste, cutting costs, and empowering people to share with trust and ease.