A brand style guide is like your business’s "rulebook" for looking consistent and recognizable. Whether you’re just starting or running a well-known brand, having a style guide helps everyone—from designers to social media managers—stay on the same page.

Creating a warm, inviting brand for your church is key to attracting visitors and engaging members. A welcoming brand can make people feel at home, helping build a stronger, more connected community.

Building a recognizable, trusted brand is all about consistency! When your brand looks and feels the same across every channel—whether online or in-store—customers know exactly what to expect. Here’s why it matters and how you can achieve it:

Choosing the right colors can have a big impact on how people feel about your non-profit! Different colors spark different emotions, helping people connect to your mission.

When people think of branding, they might imagine logos and colors – but for churches and non-profits, branding is so much more! It’s about creating a memorable identity that aligns with your mission and values, making your message stick and bringing your community together.

Starting a business? Awesome! Creating a strong brand from the get-go is key to making a memorable first impression. Here are 10 tips to help your startup shine:

Advantages of Using a Freelance Graphic Designer Over an Agency

After a decade of working with churches, I’ve noticed a few design mistakes that can hold churches back from making the biggest impact in their congregations and communities.

Did you know that the average church family donates about $2,000 to $2,500 each year?

Employee turnover can be an expensive problem for companies, costing an estimated $1 trillion annually in the U.S. alone, according to Gallup.

Companies with strong brand recognition see 23% higher revenue than those with weak branding, according to a Lucidpress study.

Employee satisfaction is directly linked to productivity and profitability. Satisfied employees are 12% more productive and 21% more profitable, according to a study by Gallup.

Effective graphic design is a powerful tool for companies and organizations, enhancing communication and driving revenue. According to Adobe, 73% of companies that invest in design see improved business performance.

A clear, thoughtful design can make a big difference in how people connect with your church.

The Working Genius podcast is designed to help people identify their natural gifts and find joy and fulfillment in their work and life.

In this webinar replay, you will learn more about our six brand success factors, how to assess them and understand where you currently are, and how to move your brand forward.

It all begins with an idea.